Sunday, July 19, 2009

Sue Scheff: Safe Teen Driving Club

The Safe Teen Driving Club, Inc., based in Atlanta, Georgia has been chartered to help parents educate, mentor, manage and monitor their teen drivers. We provide parents of teen drivers with tools, services and technology solutions they need to monitor the driving habits of their young drivers. With the help of parents, teen drivers can enjoy enhanced safety, security and protection.

To that end we are involved in several initiatives.

Products and Services-- Using various technologies and systems that report driving behavior, as well as legal and roadside assistance programs, parents can not only manage their teen's driving performance; they can also defend and protect their teens when driving incidents occur.

Education and Teen Advocacy-- Simultaneously, the Club delivers persuasive, educational content to teens to further drive home important ideas that can change attitudes and perceptions of young people leading to changes in behavior. We believe that teens talking to teens about safe driving is an effective way to improve actual on-the-road behavior. To that end, teen advocacy programs designed to meet that goal are planned in connection with high schools, driving schools, educators, parents, teens and others who share concerns about the high fatality rate among our young drivers.

Research -- In 2005 the Club conducted a web-based survey of parents with teens - both teen drivers and those about to begin driving. The survey provided important qualitative data reflecting parental attitudes toward teen driving. Additional periodic surveys are planned to evaluate the impact Safe Teen Driving Club initiatives have on teen accident and fatality rates.
We encourage members of the Club to contribute their views during these occasional surveys.

Outreach and Community Support-- Finally, the Safe Teen Driving Club has chosen to support not-for-profit organizations that help and support young people and their families. The Club reviews candidate organizations periodically, and supports those chosen by donating a portion of its annual income. As a member of the Club, you can feel confident that your purchases are supporting charitable organizations doing important work with young people.

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